Darlene HollywoodFounder and Principal of Hollywood Agency

For more than 25 years, Darlene has helped consumer goods, business services, technology, and not-for-profits gain visibility with thoughtful marketing campaigns.

As principal of Hollywood Agency, which she founded in 2011, Darlene, with a staff of experienced social media and press pros, sets the strategic direction for how clients’ stories are told and measured.

Darlene is a prior president of the Boston Public Relations Society of America (PRSA), one of the nation’s largest chapters. In 2017, the chapter bestowed her with the Diane Davis Beacon Award, its most prestigious honor for extraordinary achievement. That same year, Darlene was nationally recognized as a Champion of PR by PRWeek, the industry’s leading trade publication. Currently, Darlene sits on the executive committee of the South Shore Economic Development Corp, is the former president of the British American Business Council of New England, and participates as a cabinet member for the Norwell Visiting Nurse Association. Darlene is a member of Toastmasters International, and holds a B.S. in Mass Communications from Emerson College.